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Why chapters are nails in the coffin of ESO

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I'd like to start with the acknowledgement that Zos has the right to use whatever business model it chooses. This however, does not make whatever business model they choose the right one.

The effect the chapters will have going forwards, will be to build up an increasing pay wall to new players. Player base growth is vital to the long term viability of any MMO.
Currently, this paywall is not too onerous for most, being base + chapter + subscription (or crowns) for the full game.
Next year, for new players, it will be base game + 2 chapters + subscription. Year on year, this situation will get worse. Fewer player will be able to afford the whole game, and so fewer will join. This reduces player base grown sharply. As the cost of the full game will become prohibitive for all but the wealthy, and soon after, people leaving will outpace those joining.

There is also an issue with the way they introduced chapters as an idea. The announcement that it would not be included in ESO+, or be available on the crown store was not made until after I paid my last subscription. I know that I am only one of a few for whom this is the case, that is no defence of it. Even if I do subscribe, which is in the balance right now, I will not do so before offsetting the cost of Morrowind.

Chapters are DLCs in all but name, and given the way in which it's been foisted upon players seems craven, mealy mouthed and dishonest. I'd like to reiterate, that Zos has the right to do this, but that this does not make right for them to do so.

If people don't speak out against this, what is to stop them from swapping out another DLC for a “optional content pack” go “it's not a DLC” and not make it available on the crownstore either next year? And then another the year after that?

I encourage other ESO+ members to offset the cost of the Morrowind DLC (calling it what it is) from their subscriptions. In the hopes Zos realize that depreciating rather than appreciating the ESO+ membership will only do their profitability harm. ESO+ Members are the steady stream lifeblood of ESO, and should be treated as such.

Additionally, not making chapters available on the crownstore seems directly target against those that have already bought crowns, with the understanding that all future DLC will be purchasable there. Morrowind is a DLC in all but name, and therefore should be available on the crownstore.

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